Our Story

When I was five years old, a black lab named Bernie became the best thing that ever happened to me. He was loyal, gentle, and had that quiet strength only a Lab could. Bernie taught me what comfort, love, and loyalty truly meant — and I wanted to build something that carried that same spirit forward. Bernie’s Apparel Co was born to honor that bond. Every shirt, hoodie, and hat is made to feel like home — soft, dependable, and built to last. To keep Bernie’s legacy alive, 1% of every sale goes to support local animal shelters and rescues that help dogs find their forever homes.

Built on loyalty. Inspired by Bernie.

Shop the Collection